January 1st marked the beginning of the new year as well as the Open Enrollment Period (OEP) for Medicare Advantage holders. In 2019, OEP will run from January 1 - March 31.
This period marks an opportunity for Medicare Advantage beneficiaries to: • Switch to a different Medicare Advantage plan. • Drop their Medicare Advantage plan and return to Original Medicare, Part A and Part B. • Sign up for a stand-alone Medicare Part D Prescription Drug Plan (if they return to Original Medicare).
Some activities are off limits for beneficiaries. During OEP, they cannot: • Switch from Original Medicare to a Medicare Advantage Plan. • Join a Medicare Prescription Drug Plan, if they are in Original Medicare. • Switch from one Medicare Prescription Drug Plan to another, if they are in Original Medicare.
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As an agent, what should I be aware of during OEP? • Soliciting: You cannot share materials advertising the ability to make a plan change or referencing the OEP in any way. • Manipulation: You may not contact former enrollees who have selected a new plan during Annual Enrollment Period. • No sales activities: You cannot engage in or promote any activity that intend to target the OEP as an opportunity to make further sales.
As an agent, how can I make the most out of this OEP? • Keep marketing! Conduct marketing activities that focus on other enrollment opportunities, including age-ins who haven’t yet made an enrollment decision, and also dual-eligible and LIS beneficiaries. • Be responsive! You can send marketing materials to beneficiaries who make a proactive request for them.