The true sign of a good agent is always putting your client first. We are in this business for the client, after all. Making sure the client gets the best coverage they can afford should always be your top priority. Here are a couple of tips to make sure your client is getting the best bang for their buck when it comes to their health policy.
- Consumer Education – Clients of yours may not realize the value in the benefits they currently have within their policy. If the client is not using their benefits to the fullest, then they are not getting the best value for their money. Educating your clients on the benefits that their policy holds will keep your clients happy and in turn increase retention rate.
- Education – In order to educate your clients, you as the agent must understand the plan benefits yourself. This requires a little homework on your part but can pay off financially when your client retention rate grows. Make sure you always read up on the policy options and read through the underwriting guides, formularies, or any other marketing material that we can make available to you.
- Encouragement – Encourage your clients to take advantage of their preventive care and wellness checkups. Make it easier for your clients and their families to stay healthy by promoting prevention. A policy with a low co-pay can allow for quick and painless (for the patient and their wallet) check up to nip an illness in the bud before it becomes a real issue.
- Following up – There is a great opportunity after the main sale is made for a follow up conversation. This can take place a couple months after the policy has been issued. A simple phone call asking how your client likes their new plan or if they had any additional questions can go a long way. This can potentially lead to higher retention rates and possibly even more product lines being sold.
Practicing these simple tips will go a long way in the eyes of the consumer and make you look like a rock star agent!